Sunday, October 14, 2012

The Masterchef franchise

Last week the partner and I checked out MasterChef Live! Thanks to some free tickets from a friend. It was my first time to see the exhibition and it was miserably wet and rainy.

What I was amazed by was just how easy it was for a multitude and variety of brands that were now able to get MasterChef creds. After 4 seasons of 24 contestants, you just need ONE of the 96 to endorse you and you're suddenly a franchise product.

The show has done some wonders to he industry - but it's not the chef hats establishments that have come out on top. It's the aspiring home cooks looking to recreate an authentic experience from the show.


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