What I was amazed by was just how easy it was for a multitude and variety of brands that were now able to get MasterChef creds. After 4 seasons of 24 contestants, you just need ONE of the 96 to endorse you and you're suddenly a franchise product.
The show has done some wonders to he industry - but it's not the chef hats establishments that have come out on top. It's the aspiring home cooks looking to recreate an authentic experience from the show.
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